When you are looking for an affordable eCommerce web design Toronto there are a number of things you should take into consideration. We have outlined some of them here.
It is relatively easy to enhance the search engine rankings for a small niche site of 20 or 30 pages of content and it will not cost you an arm and a leg to do so. However, an eCommerce website capable of displaying all of your goods is another matter entirely.
eCommerce Website Navigation
Navigation of your site by visitors is very important your website may look fabulous but people get bored very quickly if they cannot find what they are looking for asking yourself what you do with hard to navigate sites you simply leave right.
Magento is one such platform and is highly recommended. Using open eCommerce website design Toronto platforms greatly reduce your costs, they have a broader community driven support base, you can also find lots of inexpensive or free plug inns to enhance your site.
But be aware bells and whistles do not sell a product your sales copy, presentation and web presence are far more important than fancy widgets.
SEO or Search Engine Optimization
SEO is a key part of your online success, it is not the only way to drive customers to your website but pound for pound it is the most effective. Allocate a good proportion of your budget for SEO and spend it wisely with a good company.
Choose the right team to develop your store, luckily these days you do not need to spend the tens of thousands that you did a short time ago. There are a number of open source products on the market now that will drastically reduce your bill.