The search engine optimization marketing industry is ever-changing and constantly creating new opportunities and challenges for companies to tackle. It’s crazy to imagine that SEO is 20 years old. Technological innovations, such as content marketing, have had significant impacts on SEO.
Thus we are predicting some of the top SEO trends for 2022. In the midst of one of the shifts in SEO, we’re here with some insights and predictions for 2022.
Table of Contents
Top SEO Trends To Follow In 2022
User and Search Intent
Several search engine optimization experts believe that 2022 is the year where one should take user intent very seriously. The reason is straightforward; Google is working to understand the user’s intent.
Updates like meta tags and SERPs will further push the importance of user intent. Thus, search engine optimization services should offer content that targets the user’s intent.
Whether it’s a video, photograph, or blog, normal keywords will not work.
Improve Content Quality
Since Google launched the Multitask Unified Model, the approach of content creators will change. The update encourages the creators to make content that is untouched or unique.
Therefore, it’s crucial to create quality content that offers value to the audience. Along with the content the website’s structure will play a vital role.
Changes in SERP
The focus of Google is clear, and it wants to encourage the local markets or businesses. Hence, the localization of SERP is a sure thing. The outcome of this approach was visible in 2021 as the local websites outranked some of the global websites.
Therefore, your focus should be on creating optimized content for the local SEO.
Visual Content
Visual content has always been a showstopper. But with more and more websites coming into action, it’s not easy to get your hands on unique imagery. 2022 will boost the growth of the websites with unique visual content.
With updates in Google Lens, users can search for a product through a picture. It makes visual content like videos and images an integral part of marketing.
Mobile Optimization
For the past few years, Google has been promoting websites that are optimized for mobile. The reason is that a large number of internet surfers are on mobile. Therefore, Google motivates businesses to create mobile-friendly websites.
E-A-T
It is expected that Google might boost the importance of E-A-T factors. This trend might last up to the next 3 years. Hence, SEO experts need to show authority, credibility, and expertise.
Site Structures
With constant updates in SERP, it motivates a website with prominent technical SEO. Thus, a well-structured website will remain on the top in the coming time.
Artificial Intelligence
The impact of AI is going to be more rampant, and Google will try to distribute the ranking factors evenly among other signals.
Conclusion
These were some of the most prominent trends that SEO services will witness in the next few years. If you’re ready to take on these trends, your business will flourish.
