Why Marketing For Fitness Important?

One of the hottest debated topics, when internet marketing for fitness professionals get together, is how often a company needs to post to create the optimal customer engagement. According to a popular social media pre-scheduling tool who crunched the data from 10 different studies, companies need to post to Facebook, Instagram and LinkedIn at least once a day, Pinterest 11 times per day and Twitter 15 times per day for optimal results. Breaking down those figures further helps one understand the best way to engage with your audience on each of these popular social media platforms.


marketing for fitness

Using Facebook ads that have optimized user-friendly landing page is the best way to convert lookers into customers on this social media platform that has over 1.47 billion customers on a daily basis. Target your potential audience by their interest to make sure that you are showing up regularly on the feed of people who are going to be interested in your products or services. According to Word Counter, multiple photos, videos, and links may seem more interesting and attention-grabbing, but data shows that the simplest posts (i.e., single photo attachment or status-only) reap the most engagement. Give your audience something that they will be interested in receiving in exchange for their information. Write compelling headlines to raise the click-through rate on articles that you post.


Instagram is the fastest growing social media platform in the world. Give users promo codes that will make them want to use your products along with good calls to action from your company’s bio. This article from Entrepreneur reinforces, “never underestimate a good call to action (CTA), even though Instagram is a visual platform, an enticing call to action will help change casual viewers into customers.” Run contests to get your customers to show how they are using your products. Use Instagram stories to tell a compelling brand story.


LinkedIn is a powerful platform when it comes to business-to-business sales. Use your fully completed profile to make a compelling case for why people should do business with your company. While you do not want to stuff keywords in, make sure to use as many as possible in ways that make sense. Create optimized links in your bio.


Pinterest is a visual site, and research shows that the best visuals for this platform are 736 pixels by 1102 pixels. Food and drink pins along with how-to pins do amazing on this site as long as you have a compelling headline with your keywords in it and good visuals. Make it easy for people on your site to pin your content straight to their personal pages on this platform.


Engaging your customers by asking questions is one of the most effective ways to drive conversions on Twitter. Images are another powerful way to engage your audience on this platform. Evenings and weekends often have the best engagement rates but try it with your own A/B tests as your results may be different.

Using each of these platforms is a powerful way to engage customers at each step of the sales funnel. Yet, each requires a different approach. The most important tip, however, is to consider the relevance of your target audience on each platform. Employ these tips to drive customers to your business today.

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Disadvantages of Mutual Funds

This discussion is intended to be careful about, while choosing amongst different schemes, but not intended to avoid mutual funds advisor near me investment. As mutual fund advantages over weigh the disadvantages, fund investment is always a good option. It is always a good advice is to do a good homework before investing.

Difficulty in Evaluating Funds

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mutual funds advisor near me

Too many options for the investor, made it difficult to choose from, so many available schemes. An advice needs to be taken anyhow, in order to pick the best one. This is again similar to the situation, when one has to select individual shares and bonds to invest in.

In the case of shares, we can compare P/E Ratios, Sales Growth, Earnings Per Share Etc. of different shares. But in the case of Mutual Funds, there is no such option. ‘NAVs’ or ‘Net Asset Values’ indicate only the total value of fund’s portfolio less liabilities. Hence ‘fund to fund’ comparison is not possible.

Ranks given by Credit Rating Agencies indicate only the past performance, which is not an indicative of the future. That,s why a tag line is always included by the mutual fund descriptions or advertisements that ’Past results are not indicative of the future returns”, which is always true.

In India, AMFI certified Financial Advisors and Distributors are available for the guidance of investors.


Mutual funds advisor near me collect two types of fees from the investors. They are ‘Share Holder Fees’ and ‘Annual Fund Operating Fees’. Share holder’s (in India it is Unit holders) fee is collected as a load at the time of purchase or redemption, and paid directly by the unit holder. But the ‘Annual Fund Operating Fee’ or ‘Investment Management Fee’ is charged and collected annually, which is a percentage of annual holdings and is usually ranges from 1- 3%. What happens if the fund is performing very poorly and the investor is paying his part of obligatory fees annually? Doesn’t it definitely through him into the huge loss?  In India, regulators of mutual funds have imposed ceiling on the maximum expenses that can be charged by fund managers to the schemes. This limits the investor’s expense of investing through mutual funds advisor near me.

No Investor’s Choice

If anybody invests individually, there is a chance of building one’s own portfolio, comprising shares, bonds and other securities of their own choice, in order to meet their investment objective. Whereas in mutual funds, this decision is taken by the fund managers. Usually this may be a constraint in case of high net worth individuals and large corporate investors.

Mostly, mutual funds advisor near me try to meet the investor criteria, by offering a large number of schemes with various plans and options, within the same fund. Here investor can choose from different investment schemes/ plans/ options and construct  a portfolio to meet his investment objective.

Cash Cash Idle Cash

Daily, there are so many investors who invest in the schemes, as well as others who withdraw their investments. Therefore, funds always should keep a large part of their portfolio as cash, in order to keep up the required level of liquidity. This simply sitting cash also impacts investor returns negatively.

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Small Business Local Accountants in London

When do I Need an Accountant?

You may look for an accountant for auditing purposes, for compiling and planning your taxes, bookkeeping, arranging reviews for business, discussions on money-matters and creating economic relations. You may need him to help in running your firm efficiently and keeping the public records in an accurate manner. Local accountants near me are useful in communicating financial information and validating various financial documents. They lend a hand to you in planning your investments and analyzing your budget and thus help you in your exclusive business dealings. These are a few of the basic responsibilities that accountants handle for an individual or a business.

Where do I Look for an Accountant?

If you are a resident of London try to find a local London accountant. If he lives close to where you live or work, you may visit him whenever you want to ask for his advice. Moreover, you will not waste your valuable time journeying to meet him.


How will I Find an Accountant in the Vicinity?

You may ask your friends, relatives, and acquaintances living in London. They are often very helpful in locating a good one close by. They will recommend you, someone, with whom they have worked and have had a pleasant experience. Moreover, you can search on the internet. If you specify your place, you will get hundreds of relevant listings to choose from. There are various accounting firms that offer qualified professionals. You can go through the various reviews by clients before you choose one. Moreover, there are various online referral systems to help you in locating an exclusive accountant in London. Make sure you specify your requirements correctly. You can also take help of the classifieds section of your newspaper and check it regularly to find someone in the vicinity.

How Affordable are Accountants in London?

You get them at various rates. So, once you have short-listed a few names, contact them ahead of meeting them. Talk to them about their fees and the exclusive services that they offer. Finally, settle on a local London accountant whom you find affordable.

As a resident of a local accountant in London will help you make the most of his services. Take help of the internet or ask your acquaintances to help you locate an exclusive and affordable professional in the vicinity. Gather as much information on the professional as possible to take an informed decision.

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